Feathered Edge Branding
Logo Design - Branding - Promotional Items
Objectives
Create a distinctive logo mark that would stand out in storefront and print applications
Establish a clean, modern typographic system that felt contemporary but not sterile
Design a small suite of in-studio marketing materials to demonstrate brand consistency
Balance an edgy aesthetic with clarity and professionalism suitable for a health-adjacent service
Brand Concept & Visual Direction
The core brand identity was built around a minimalist magpie illustration holding a piercing post, combining symbolism with literal service representation. The mark was designed to remain legible at small sizes while still feeling dynamic and iconic at storefront scale.
Deliverables
1. Logo System
2. Storefront Signage Mockups
3. Business Card Design
4. Loyalty Card
5. Aftercare Instruction Card
Skills Demonstrated
Brand identity design
Logo development
Print layout design
Marketing collateral creation
Visual hierarchy & UX
Mockup presentation
Creative problem-solving under incomplete client direction