Phoenix Forges

Branding - Logo Design - Social Media

Brand Identity & Marketing Collateral

Project Overview

Phoenix Forges is a small, artist-run Etsy business specializing in handcrafted, eclectic jewelry. The brand needed a cohesive visual identity that reflected the maker’s process—organic, intentional, and forged by hand—while still feeling professional and trustworthy in a digital marketplace.

Objectives

Create a recognizable logo rooted in symbolism and craftsmanship
Establish a warm, earthy color palette inspired by metalwork and fire
Design branded materials suitable for both print and digital use
Balance handmade character with clarity and professionalism

Deliverables

Primary logo and alternate logo arrangements
Color palette and typography system
Business card design
Letterhead design
Etsy shop banner
Branded digital assets for online use

Tools

Adobe Illustrator
Adobe Photoshop